... Genuinely endearing, narrator Zahra reacts authentically to betrayal, her parents' separation and the confusion of assimilating her Pakistani and Scottish-American roots. Smart dialogue and a hip cast of characters keep the story engaging.

Zahra's struggle to reconcile her Scottish American heritage with her mother's Muslim traditions and her sarcastic quips with her Pakistani grandparents, who are ready to marry her off to the first eligible Member of the Tribe, add depth to this breezy, happy-ending romance.

Through Love, Inc., the girls discover their own strengths and work with them to understand the confusing world of relationships, including their own. Several subplots keep the book flowing and interesting. The three main characters are well-developed, each with her own quirks and fortes, and the supporting cast members are also refreshingly multidimensional. Not necessarily a quick read, but still a worthy one for teens wanting a book that is fun while still containing some substance.

This is a breezy read with strong appeal for those looking for something "clean" to enjoy.

...the story flows so well and the sometimes humorous plot is intriguing and skillfully crafted.

...Compelling and delicious!